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中美跨境电商平台企业使命陈述的体裁对比分析

日期:2017-3-9作者:www.51lunwen.com编辑:vicky点击次数:220
销售价格:150元论文编号:lw201702241246216103论文字数:55255 
论文属性:硕士毕业论文论文地区:中国论文语种:中文 

CHAPTER ONE INTRODUCTION


1.1 Research Background

The emergence and popularization of the e-commerce has made great transformation to the international economic and social landscape within a few decades. (Shu-Chun Ho,  Robert  J.  Kauffman  &  Ting-Peng  Liang,  2006).  E-commerce  is about  using computer  networks  to  conduct  business  like  buying,  selling,  exchanging  products, services  and information  (McKay  and  Marshall,  2004).  The  nature  of  e-commerce makes  trade  on  the  internet  become  more convenient  and  efficient.  The  immense benefits  e-commerce  brings  make  an  increasing  number  of  enterprises expect  to  get more benefits from this ocean of fortune. Of course, Chinese e-commerce businesses are  no  exception to this  trend  (Ramakrishnan  Ramanathan,  Usha  Ramanathan  & Hsieh-Ling Hsiao, 2012). 

After  the  financial  crisis  hit  in  2008,  the  traditional  foreign  trade  industry  has suffered a constant downturn. Meanwhile, with the RMB appreciation and rising labor cost, the import and export growth fell significantly, leading to the closing down of many  small  and  medium  enterprises.  On  the  contrary,  electronic  commerce  offers unprecedented opportunities  to  both  developing  and  developed  countries  (Nuray Terzia,  2011).  As  on-line  channels  are becoming  increasingly  convenient  and available  for  business  worldwide,  more  and  more  consumers  choose  to purchase  on cross-border  e-commerce  platforms,  the  cross-border  e-commerce  has  maintained good development momentum because of the advantages like low cost and high profit margins. More and more overseas business is transacted with Chinese companies on the cross-border e-commerce platforms. 

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1.2 Rationale

As  mentioned  above,  as  an  emerging  industry  in  China,  the  e-commerce  industry reveals  many  problems  that need  to  be  improved  in  order  to  keep  up  with  the international  standard,  in  which  mission  statement  is  a critical  part.  Meanwhile,  the significance  of  mission  statement  has  raised  


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