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人际功能视角下中英文商业伦理评价语篇对比研究

日期:2017-4-7作者:www.51lunwen.com编辑:vicky点击次数:199
销售价格:150元论文编号:lw201703311420435562论文字数:72622 
论文属性:硕士毕业论文论文地区:中国论文语种:中文 

CHAPTER ONE INTRODUCTION


1.1 General Statement

Business ethics refers to the standard of right and wrong under the context of business, a form of applied ethics that examines ethical principles and moral problems that arise in  a  business  environment,  which  also  advocates  that  apart from  the  mere  pursuit  of profit in business, ethics must also be taken into account. The term “business ethics” came into common use in the United States in the early 1970s as a result of increasing number of business scandals. From then on, the  ethical stature has been  highlighted: business  courses,  textbooks,  journals  have  deemed  it  as  an  indispensable issue,  and professional  societies,  centers  have  been  established  aiming  to  analyze  the  ethical behaviors of business and to enhance the public’s awareness of business ethics. 

The  increasing  awareness  of  business  ethics  together  with  some  deteriorating business  conducts  gives rise to people’s comment on company’s ethics in business, with business ethics review being a main avenue for their criticism and judgment on the  ethics  in  business’s  operation  including  finance,  human  resource,  and  social responsibility firms  have  to  shoulder  as  a  whole.  Business  ethics  review,  a The existence of these business ethics reviews is of much significance for readers since it enables readers to absorb valuable theories and latest information on  business ethics, to gain a general understanding and assessment of a certain company by revealing its ethical  or  unethical behaviors,  and  to  attain  some  enlightenment  and  implications from the corporate strategy of the companies under discussion.

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1.2 Research Rationale and Research Significance

The study of this topic is the result of the combined forces as follows:

Firstly, the present author has been committed to the study of business ethics for the  past  year  and  is  deeply interested  in  the  integration  of  ethics  and  business  as  it provides the author with a comprehensive perspective by combining philosophy with business; the determination is further strengthened by the author’s ceaseless concern over the widespread  business  scandals  in  China,  especially  the  food  safety,  product quality and unfair business competition.

Secondly, con


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