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基于评价理论的企业董事长致辞的人际意义研究

日期:2017/7/26作者:www.51lunwen.com编辑:lgg点击次数:154
销售价格:300元论文编号:lw201707232215053153论文字数:37418 
论文属性:硕士毕业论文论文地区:中国论文语种:English 

CHAPTER ONE INTRODUCTION 

1.1 Research Topic 
Chairman’s  statements,  as  one  of  the  accounting  narratives,  are  relatively  new phenomena.  In  1973,  the  American  Institute  of  Certified  Public  Accountants  (AICPA) recommended  that  financial  statements  should  not  be  limited  solely  to  quantified information.  Amplification,  in  narrative  form,  of  data  included  in  financial  statements may  be  required.  Currently,  it  is  rare  to  find  an  annual  report  which  does  not  contain extensive  narratives.  These  narratives  are  now  encouraged  by  the  regulatory  authorities (for  example,  the  management  discussion  and  analysis  section  is  mandatory  in  the  US and the operating and financial review is recommended in the UK). The Companies Act of  South  Africa  in1973  requires  that  a  company’s  financial  statements  must  be accompanied  by  a  narrative  report,  i.e.  the  director’s  report,  complementing  and explaining  the  main  features  underlying  the  results  and  financial  position  (Cilliers, Rossouw and Mans, 1995).    With  the  development  of  technology,  many  high-tech  companies  emerge  and  go bankruptcy. This industry is highly changeable. The scale of emerging companies become bigger and they intend to get listed to get more funding from the public and enlarge their scale.  All  of  these  companies  have  to  use  chairman’s  statement  to  manage  their companies’ image in profitable and unprofitable times.   In  spite  of  the  increasing  importance  of  chairman’s  statement,  little  research  has been done in this area, let alone comparative study on chairman’s statements of technical companies. Therefore, the author chooses this topic to give a more clear view of this area.  
.........

1.2 Rationale and Significance
The  current  study  mainly  focuses  on  text  analysis,  especially  semantic  level  from  the linguistic view, focusing on identifying the interpersonal meaning of chairman statement. The rationale and significance of the study can be illustrated in the following aspects.   First  and  foremost,  t


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