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休利特帕卡德营销分析

日期:2017/7/12作者:www.51lunwen.com编辑:cinq点击次数:79
销售价格:免费论文论文编号:lw201707121413233991论文字数:4000 
论文属性:本科毕业论文论文地区:英国论文语种:English 

下面将分析休利特·帕卡德(HP)在移动技术行业的运作情况。在这个问题上,作者将运用PESTEL框架以及波特五力框架。

休利特帕卡德在170多个国家工作。跨国企业可以通过政府的主要影响。同时也能够改变税率或征收进口关税。也有政治风险定义为“可能会引起剧烈的变化,政治力量在一个国家的商业环境”。
在移动技术产业经济因素要考虑通货膨胀率,消费者的可支配收入,以及失业水平。移动技术的产品,如智能手机可以被看作是一个奢侈品。随着全球经济衰退从2007到2009发生,市场仍在复苏,可用于这些奢侈品的可支配收入减少了。
消费者态度的改变可以影响企业策略,部分产品变得越来越时尚,移动技术产业必须成为潮流的变化敏感。文章已经写的预测有一个智能手机来取代在不久的将来PC的可能性。

The following analysis will be taken from Hewlett-Packard's (HP) operations within the mobile technology industry. In this question that author will be using a PESTEL framework as well as Porters five forces framework.

PESTEL Analysis PESTEL分析
(P)olitical
Hewlett-Packard operate in more than 170 countries (Hewlett Packard 2010). Multinational firms can be majorly impacted by governments, who impose regulations. Whilst also being able to change the levels of taxation or import duties (Mellahi et al 2005, p.37). There is also political risk defined as "the the likelihood that political forces will cause drastic changes in a country's business environment" (Robock and Simmonds 1989 p.378) as cited by (Mellahi et al 2005, p.43).

(E)conomic
Within the mobile technology industry economic factors to be considered are the rate of inflation, the disposable income consumers, as well as levels of unemployment (Mellahi et al 2005, p.44). Mobile technology products such as smartphones can be seen as a luxury product (Brassington and Pettitt 2006, p.57). With a worldwide recession occurring from 2007 till 2009 (CNN) and the market still recovering less disposable income is available to spend on these luxuries.

(S)ocio-cultural
Consumer attitudes changing can influence firm strategies (Mellahi et al 2005, p.47) With some products becoming less fashionable, the mobile technology industry must become sensitive to changing trends. Articles have been written that predict there is a possibility for smartphones to take over from the PC in the near future (Betanews.com 2010)

(T)echnological
The mobile technology industry is a fast moving with the pace increasing (Mellahi et al 2005, p.48). This is true in this industry with new technology software being released every day (ere.net 2011). As well as Wi-Fi being made available in public places, such as the London Underground (BBC 2011)

(E)nvironmental
Environmental issues have become a more increasing concern in recent years (Bassington and Pettitt 2006). This includes the mobile technology industry. Companies are put under more pressure to adopt corporate social responsibility. There is also the need to follow environmental law for example in Europe (European Environmental Law Network 2011).

(L)egal
The mobile technology industry has many legal factors they must take into consideration. This can include laws against monopolies, impacting on whether companies can perform an acquisition or merger. As well as fina


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