The following analysis will be taken from Hewlett-Packard's (HP) operations within the mobile technology industry. In this question that author will be using a PESTEL framework as well as Porters five forces framework.
PESTEL Analysis PESTEL分析
Hewlett-Packard operate in more than 170 countries (Hewlett Packard 2010). Multinational firms can be majorly impacted by governments, who impose regulations. Whilst also being able to change the levels of taxation or import duties (Mellahi et al 2005, p.37). There is also political risk defined as "the the likelihood that political forces will cause drastic changes in a country's business environment" (Robock and Simmonds 1989 p.378) as cited by (Mellahi et al 2005, p.43).
Within the mobile technology industry economic factors to be considered are the rate of inflation, the disposable income consumers, as well as levels of unemployment (Mellahi et al 2005, p.44). Mobile technology products such as smartphones can be seen as a luxury product (Brassington and Pettitt 2006, p.57). With a worldwide recession occurring from 2007 till 2009 (CNN) and the market still recovering less disposable income is available to spend on these luxuries.
Consumer attitudes changing can influence firm strategies (Mellahi et al 2005, p.47) With some products becoming less fashionable, the mobile technology industry must become sensitive to changing trends. Articles have been written that predict there is a possibility for smartphones to take over from the PC in the near future (Betanews.com 2010)
The mobile technology industry is a fast moving with the pace increasing (Mellahi et al 2005, p.48). This is true in this industry with new technology software being released every day (ere.net 2011). As well as Wi-Fi being made available in public places, such as the London Underground (BBC 2011)
Environmental issues have become a more increasing concern in recent years (Bassington and Pettitt 2006). This includes the mobile technology industry. Companies are put under more pressure to adopt corporate social responsibility. There is also the need to follow environmental law for example in Europe (European Environmental Law Network 2011).
The mobile technology industry has many legal factors they must take into consideration. This can include laws against monopolies, impacting on whether companies can perform an acquisition or merger. As well as fina