industry is less experienced and immature. And after accessing to WTO, china had directly faced international competition.
Shanghai, one of China's economic powerhouses, has set new records for real estate investment, scale of housing construction and house sales, according to the city's housing, land and resources administration. The research is done in the real estate industry in Shanghai
In literature review, the contents are competition, the competition part includes the competition and strategy and Porter’s five forces, the corporate real estate management, Consumer Buying Behavior, the theoretical bases of market segmentation, marketing theory and microeconomic theory.
When a new land market is being developed, a common issue that normally emerges is the measurement of asset values for investment purposes. In the privatization process of most socialist economies, verifying asset values is especially important as the state enterprises usually own a substantial proportion of real assets in the country. In China, owing to the practice of administrative allocation of land assets before the land use rights reforms, the understanding of the problems in the appraisal of investment values for either the real estate assets themselves or the enterprises which own these assets is essential. Then, an attempt is made to explain the common practice of establishing the asset values in China by valuers and the problems most real estate investors will face when carrying out i无忧论文 【http://www.uklunwen.com】nvestment analysis for real estate development in this market. And the joint venture projects in China and current situation of Shanghai real estate industry.
In order to achieve far better research results, the objectives should be achieved: What are the marketing strategies of Real Estate industry? What will be the marketing strategy for local Real Estate Companies? And how to achieve these objectives acquires to choose proper method to do the research.
In this study quantitative and qualitative data research are used here. Quantitative research is the studies that use mathematical analysis that can reveal statistically significant differences. And Qualitative research is the studies that use descriptive analysis to reveal significant differences. Which item is the most significant to influence marketing strategies of real estate industry could be easily found through quantitative and qualitative data research.
The Methodology chapter analyzes the data from completed questionnaires using the SPSS program in which the 5-point response scale was used. Then, the results and findings are represented in tables and graphs. The data is analyzed in either perspectives, and interpret the findings. At the end of the dissertation the conclusion and recommendation are given
Table of Content
Abstract II
Acknowledgement III
Executive Summary V
Table of Content VIII
Chapter One Introduction 1
1.1 Introduction 1
1.2 Background 2
1.2.1 Competition 2
1.2.2 Corporate |
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