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[经济论文][微观经济学]A Study of the Opportunity and Development on the Real Estate Industry in Shanghai

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论文题目： A Study of the Opportunity and Development on the Real Estate Industry in Shanghai

论文编号： lw200609251704372509

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论文属性：硕士毕业论文

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论文语言：英文

登出日期： 2006-09-25

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论文字数：21695

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Real Estate Management 2
1.2.3 Consumer Buying Behavior 3
1.2.4 The Theoretical Bases of Market Segmentation 4
1.2.5 The Real Estate Industry 4
1.3 The Objectives of the Study 5
1.4 The Structure of this Dissertation 5
Chapter Two Literature Review 7
2.1 Introduction 7
2.2 Competition 7
2.2.1 Competition and strategy: core concepts 8
2.2.2 Porter’s Five Forces 11
2.3 Corporate Real Estate Management 15
2.4 Consumer Buying Behavior 20
2.4.1 Benefit of Branding on Customers’ Perception 20
2.4.2 Brand Extension and Stretching on Customers’ Perception 21
2.4.3 Value Price on Customers’ Perception 22
2.4.4 Competitive Price on Customers’ Perception 22
2.4.5 Benefit of Promotion to Customers 23
2.4.6 Services 24
2.5 The Theoretical Bases of Market Segmentation 25
2.5.1 Marketing Theory: The Marketing Concept 25
2.5.2 Microeconomic Theory 27
Chapter Three the Real Estate Industry 30
3.1 Introduction 30
3.2 Joint Venture Projects in China 30
3.3 Current Situation of Shanghai Real Estate Industry 36
Chapter Four Methodology 41
4.1 Introduction 41
4.2 Research process 42
4.3 The methods 49
4.3.1 Primary data research 49
4.3.2 Secondary data research 51
4.3.3 Quantitative and qualitative data research 52
4.3.4 Questionnaire 52
Chapter Five Results and Findings 54
Chapter Six Analysis 83
6.1 Introduction 83
6.2 Analysis of the Primary Data from Questionnaires 83
6.2.1 Developing Plan 83
6.2.2 Marketing Plan 85
6.2.3 Long Term Nature 87
6.2.4 Curr无忧论文【http://www.uklunwen.com】ent Marketing Strategy 87
6.2.5 The Studies to Aid Marketing Planning 91
6.2.6 Approach to Form Future Marketing Plans 95
6.2.7 Analysis of Paired Samples T-Test 96
Chapter Seven Discussion 99
Chapter Eight Conclusion and Recommendations 103
Reference 109

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