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论文大纲，目录 |
| 关键词搜索：电子商务论文 硕士毕业论文 |
Research into Electronic Business Carried out by Small and Medium- Sized Enterprises
Contents
Abstract 1
Chapter One Introduction 2
Chapter Two Medium-and-small-sized enterprises in China 6
2.1The important role of medium-and-small-sized enterprises 6
2.2The present situation of medium-and-small-sized enterprises in China 8
2.3 The analysis of the present situation. 9
Chapter Three Electronic Commerce-a way for medium-and-small-sized enterprises to innovate and further develop 11
3.1The formation of Electronic Commerce 11
3.2The development of Electronic Commerce 15
3.3Advantages of Electronic Commerce for medium-and-small-sized enterprises 20
Chapter Four Present situation of Electronic Commerce in China 23
4.1Present environment for Electronic Commerce in China 23
4.2Present application of Electronic Commerce in medium and-small-sized enterprises 29
4.3Analysis of present application of Electronic Commerce in medium-and-small-sized enterprises 30
Chapter Five Practical measure and suggestions in applying Electronic Commerce for medium-and-small-sized enterprises, in the part discuss the operation of Electronic Commerce 34
5.1The strategies of Electronic Commerce 35
5.2Building webs focusing on customer service 40
5.3Building the intranet focusing on better management 41
5.4Building B2B model focusing on better supply chain 42
5.5Building B2C model focusing on fast customer response 43
5.6The evaluation on the project of Electronic Commerce 44
Chapte无忧论文 【http://www.uklunwen.com】r Six Conclusion 44
Bibliography 44
Abstract
Someone foretold that traditional enterprises are a sleeping lion, its power will doubled by using electronic commercial affairs. Someone pointed out that the electronic commercial affair is a world trend，as well as an important characteristic of the economic integration，representing a new form of international trade o Now, the electronic commercial affairs has been widespread all over the world，those who do not develop electronic commercial affair will soon be left behind. Most medium small sized enterprises in our country belong to traditional enterprises. Cheers of demanding to develop the electronic commercial affair is becoming higher and higher. The central and local government also paid special attention to it, but the out-coming is not ideal. This paper makes a study on the implementation of e-commerce in China’s small and medium sized enterprises and provides some recommendations for the further development of e-commerce in those enterprises.
Keywords: small and medium sized enterprise, e-commerce, development, management
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