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UNIT FIVE
Law and Ethics
Unit Overview
The final unit in AC640 visits some of the most compelling, difficult, and applied of areas
in communication and politics: law and ethics.
Week 9 opens with a brief online excerpt from John Stuart Mill’s famous treatise on the
necessity of private property, OnLiberty.By way of ideological contrast, Michael
Perelman’s article on the criticalhistory of intellectualproperty, offers a compelling
overview of a topic that only the foolhardy would find tedious: intellectual property.
Intellectual property law is a major meansby which society values, protects, and
rewards the sum of its intellectual and cultural creativity. Intellectual property is far more
than a matter of narrow legalistic interest: it speaks to how a society regulates its own
collective cultural development. Perelman criticizes the idea of intellectual property,
seeing it as an extension of corporate power over the free exchange of ideas. In the unit
notes, and by way of a contemporary voice consistent with Mill’s, conservative critic
William Adkinson offers a spirited defense of intellectual property law.
Week 10 opens with a brief online essay by Jurgen Habermas, the premier writer on
communication and ethics at work today. Habermas is affiliated with the Frankfurt
School and the Pragmatism of John Dewey; Martin’s chapter comes from a Pragmatist
perspective, and thus finds support in Habermas’ work. We’ll consider hi无忧论文 【http://www.uklunwen.com】s concepts of
communicative and instrumental rationality here, in addition to the public sphere. The
second week 10 reading offers Randal Martin’s analysis of ethics in the advertising and
public relations professions, opens with an introduction to that most ethically sensitive of
theoretical traditions in communications, Pragmatism. It concludes with a brief account
of one of the newest ethical problems in the communications universe, identity theft—
and specifically, phishing.
Readings and Resources
Week 9: communication and law
Michael Perelman. Chapter 1, "The Ascension of Intellectual Property Rights."
Steal This Idea: Intellectual Property Rights and the Corporate Confiscation of Creativity.
New York: Palgrave, 2002. ISBN: 0-312-29408-5. 31 pages.
Week 10: communication and ethics
Randal Martin. Chapter 5, “Advertising and Public Relation Ethics.” Propaganda and the
Ethics of Persuasion. Broadview, 2002. ISBN: 1-55111-376-7. 29 pages.
Activities and Assignments
5.1 Public Sphere
Instructor-led discussion on week’s readings, podcasts, and unit notes
5.2 Campaign 640: Team 7 facilitates classwide discussion
Team 7 moderates discussion on the Campaign 640 discussion board
5.3 Campaign 640: Team 8 Presentation
Team 8 presents on their choice of topic in the Campaign 640 discusson.
5.4 Public Sphere
Instructor-led discussion on week’s readings, podcasts, and unit notes.
5.5 Campaign 640: Team 8 facili |
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