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女性时尚杂志对女性身体的文化控制
摘要
在中国改革开放和经济体制改革的时代背景下，时尚产业兴起，女性时尚杂志逐渐在中国大陆开始流行。这种以欧美日流行时尚杂志为文本资源，旨在面向女性白领阶层的豪华开本“流行通讯”，迅速成为一种传播“新”价值观念和“新”生活方式的重要载体，对都市女性的身体文化也产生了广泛的影响。本文选取中国知名时尚杂志《瑞丽》、《时尚》和《世界时装之苑》为研究对象，采用九十年代以来中国文艺学界广泛流行的“文化研究”方法，考察女性时尚杂志的发展脉络；从文化角度研究研究杂志中涉及女性身体的文本，并对其进行解读；在此基础上，本文还通过对女性杂志的分析，反思了时尚杂志的消费观、影响力以及其与社会意识形态的关系，从而在最后指出我们要辨证地看待女性时尚杂志。本论文期望通过对女性时尚类杂志进行有意义的解读，使人们在文化产业蓬勃兴盛的社会背景下，对消费主义时尚杂志所扮演的角色有清晰的认识和了解，从而做出有价值的判断。
关键词:时尚杂志、女性身体、消费主义
ABSTRACT
The fashion industry rose with China's reform and opening-up. The female fashion magazine gradually becomes popular in China's Mainland. With the American-European-Japanese fashion magazine as the text resource, this kind of fashion magazine aims at opening a brand-new window for the white-collar workers. This popular luxurious European-style magazine rapidly becomes a carrier, which spreads new values and new important life styles and has a comparatively extensive impact on the female culture of body. This thesis selects three famous fashion magazines (Ray, Cosmopolitan and ELLE) as research objects and adopts the method of study culturally to investigate how the fashion magazine develops. In addition, the thesis analyses the content concerning female culture of body and tries to interpret their relationship. Moreover, the thesis makes a reflection on the research to figure out the consumption view promoted in the magazines, their influences and their relationship with the peop无忧论文 【http://www.uklunwen.com】le’s outlook on values. Finally, the thesis emphasizes a dialectic attitude should be adopted toward the women’s fashion magazines. By doing this research, the author hopes to provide a way to understand the women's fashion magazines so as to enable people who are in a consumerism era and under the social background of the prosperity of cultural industry to have a clear understanding of the role of fashion magazines so that they can make valuable judgments in life.
Keyword: Fashion magazine，female body, consumerism
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