information starting with the supplier and ending with the customer. It does not describe the true relationships between a company engaging in e-commerce, its customers and its suppliers. Companies would want to share information with their customers and suppliers in varying stages of the value chain.
As the Internet allows the creation of electronic networks that link buyers and sellers in the value chain with greater ease and efficiency, roles in the value chain also change. Now, the customer is at the center of the value chain and the information system and CRM system link the customer to all the phases of processes. Value Chain management is an important aspect because if implemented successfully, it entails establishing the client’s requirements in order to provide the best possible solution and achieve value for money.
The special advantage of the Internet is the ability to link one activity with others and make real-time data crated in one activity widely available, both within the company an with outside suppliers, channels, and customers.[28] The value chain can be used to explain the influence of the Internet on companies. It is the set of activities through which a product or service is created and delivered to customers.
The key to reconfiguring business models for the knowledge economy lies in understanding the new currencies of value. There are three currencies of value as follows:[29]
1. Goods, Services, and Revenue (GSR). Exchanges for无忧论文 【http://www.uklunwen.com】 services or goods, including all transactions involving contracts and invoices, return receipt of orders, requests for proposals, confirmations, or payment. Knowledge products or services that generate revenue or are expected as part of service (such as reports or package inserts) are part of the flow of goods, services, and revenue.2. Knowledge. Exchanges of strategic information, planning knowledge, process knowledge, technical knowhow, collaborative design, policy development, etc., which flow around and support the core product and service value chain.
3. Intangible benefits. Exchanges of value and benefits that go beyond the actual service and that are not accounted for in traditional financial measures, such as a sense of community, customer loyalty, image enhancement, or co-branding opportunities.
These value exchanges lie at the heart of a value network. Further, every exchange of value is supported by some mechanism or medium that enables the transaction to take place.
Regardless of whether business-to-customer or business-to-business e-business is considered, both require a value chain focus. Both business-to-customer and business-to-business e-commerce strategies require integrating processes and application systems with several suppliers and many customers.
There are a few benefits of integrating the value chain. It allows you to extend your services further down the value chain to better manage the process or further up the value cha |
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