in to own the customers total experience. What does this mean to business? Integrating processes and applications which are part of the value chain, can lead to increases in revenue, higher customer satisfaction, new opportunities to offer packaged products/services, fewer defects, and many more benefits. It allows your business to remove non-value added steps in the process and reduce waste and/or cycle time in the process which equates into bottom line dollar savings for your business.[30]
9. Legal issue
E-commerce has been a big success already, but challenges still lie ahead. Among these challenges, Legal issue is being highlighted.
First of all, copyright and patent are the main e-commerce-related issues over which companies would seek legal advice. These issues are mainly happened when Internet network is used. The duty of a network administrator to prevent notified abuses of copyrights has already extended to blocking propagation of newsgroup articles, using technical means to reduce the incidence of such abuse. Originally, a patent prohibits others from using the invention in the U.S. But the spread of e-commerce patents has raised questions about if the limits should be imposed. For example, Amazon may adopt some methods to protect its patent, and one of the method is to drive sales by placing information about related products into context in a Web page, based on customers' surfing behavior, similarly to the way it already refers book buyers to addition无忧论文 【http://www.uklunwen.com】al titles purchased by other shoppers.[31]
Secondly, legal issue includes the determination of the jurisdiction of an e-commerce transaction. This is a complicated and evolving issue. A company should consider that selling products through its web site will increase the number of states and countries that will be able to successfully assert jurisdiction over its activities. If the e-commerce businessperson in the U.S. does not carefully craft the terms-of-use statement, they might land in a foreign court, defending themselves in a jurisdiction that might not have the due process and equal protection concerns that U.S. courts observe. [32]
Thirdly, legal issue in electronic transactions has to do with contract negotiation. This is particularly important in dynamic B2B market places. Whether for an e-tailer, a B2B enterprise or a provider of on-line services, the contracts consummated on-line must be enforceable. Without this assurance, e-commerce simply isn't viable. In the future, it may be increasingly common to ensure the enforceability of online contracts through the use of digital signature technology. It is an encryption technology that verifies the integrity of the document and authenticity of the sender.[33]
· The middle class worldwide is increasingly going online.
· E-commerce is becoming increasingly popular worldwide.
· The Internet is recognized as a mass medium.
· New demographics are being created, as not only white-colla |
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