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oined by other industry leaders, all of whom have made security a top priority and are committed to making the World Wide Web a safer place for businesses and consumers. One of the group’s key strategies will be to share fraud prevention information and best practices with merchants of all sizes in order to improve Web security and decrease the costs associated with fraud. Merchants often bear the cost of fraud when stolen cards are used to purchase goods at their site. The Worldwide E-commerce Fraud Prevention Network will conduct a number of activities to promote increased security.
The coalition released five recommended tips for e-commerce fraud prevention: [16]
Using real-time authorization from credit card companies
This ensures that the credit card has not been lost or stolen and is a valid credit card number.
Employing address verification systems
Address verification systems match the billing address provided by the customer with the billing address on file with the card company.
Using credit card verification codes
Merchants should ask for the non-embossed code that American Express and other credit card companies put on their cards.
Purchasing rule-based detection software
Using detection software, merchants can screen each transaction to see whether it meets certain pre-defined criteria.
Using predictive statistical models to create profiles of what typical fraudulent transactions look like
This software culls data from large, historical databases无忧论文 【http://www.uklunwen.com】 to create a profile of what typical fraudulent transactions look like.
5. Globalization & Localization
Cultural awareness and sensitivity are important. Awareness of local business practices and culture is also a key. [17] Forrester Research found that 75 percent of consumer Web sites that can take orders online are unable to register international addresses or estimate delivery costs across borders. A large number of the sites assumed potential customers' first language was English. They were not designed to be viewed by a global audience and had not been localized.
Although the globalization and localization (G&L) services industry has just begun making inroads with some e-commerce firms, it is already transforming the e-business economy worldwide.[18] Globalization means online companies have looked to extend their reach worldwide. It has driven the demand for an effective, end-to-end process that adapts content to a target locale's technical, linguistic and cultural expectations without altering the overall meaning, appearance and functionality. [19] Localization means translation of a Web site into another language. At its most sophisticated, it means a complete online makeover, not only by translating but also by rewriting content and redesigning graphics to be acceptable and attractive to a particular market or country. It is a concerted effort that can even affect how a product is conceptualized and designed.[20]
G&L is the one of the key issues of |
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