e-commerce. If a company wants to sell seriously to foreign marketplaces, it will have to localize the web site. Without G&L, sales will be minimal. More worryingly, returns are very high because of misunderstanding by people who are purchasing in a foreign language.
Having discussing the importance of G&L, I will introduce several web globalization strategies as follows:
Web Strategy Evaluation and Technology Audit
Internationalization Consultation and Implementation
Localization and Maintenance
Testing
The Evaluation and Audit is an important starting point that will lay the foundation for the globalized site. At its core is the comprehensive inventory of all platforms, applications, databases, code, scripts, and third-party tools that will be conducted in order to assess their readiness.
The goal of the second phase is to internationalize the site and create a technologically, linguistically and culturally neutral platform from which to launch global e-Commerce initiatives, and incorporate local content and functionality. It covers as well as foreign language searching, sorting and parsing technology requirements.
Once the scope of the effort is determined, the service provider works with its teams of internationalization engineers, Web designers and localization experts to effect the necessary changes.
After a testing is loaded, a good OOBE (out of browser experience) is much more than just fast response time from servers. Once you hang yo无忧论文 【http://www.uklunwen.com】ur URL out on the Web, you've welcomed in users from around the world, each with varying degrees of English language proficiency. Does it matter how fast a page is served up, if that page is in English and the Web user's native language is French? Or perhaps, the page is promptly served up in the French language, but contains numerous errors in translation, cosmetic display, font usage, and cultural appropriateness. These common situations are guaranteed to detract from the browser experience. 19
6. Bricks-and-Clicks
Although e-commerce has turned retailing on its head, it must integrate e-business with its existing business and customer base. The bricks-and-clicks approach is the most effective and economic. This combines offline resources, such as store brands, channels with and online e-commerce presence. The other option – a pure dot-com company – is now rare. Consumers are looking for brands that they know and trust. They also like the fact that a business has a physical presence, a place where they can go if something goes wrong. Pure dot-coms found that they had to spend a lot of money on marketing just to maintain awareness.
One good example is that more and more online brokerage firms adopt a 'bricks-and-clicks' strategy.[21] Customers may not feel secure when making big transactions on the Internet, and they prefer to get "face-to-face" assistance from representatives. Therefore, these online brokerage firms should establish branch offices and target o |
|
支付方式咨询：357500023@qq.com