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Unlike most other students, I have never stopped working while in school. From September 1997 on, I have been working as a research assistant in CCTV’ s Qiantu Advertising Company, the sixth biggest in China. My responsibility is to establish a market database. Difficult as it was, I have handled it without a glitch. I have also done part-time work helping to promote the President Food Corporation and served as a research assistant in the S & D Research Agency, a consulting firm specialized in conducting market surveys for multinationals in China.
With special skills in Chinese calligraphy, I taught calligraphy in the China Children’s Center, the best of its kind in China. My students, mostly six to twelve years old, had difficulties in understanding the aesthetics inherent Chinese calligraphy. To help them, I taught them Chinese poems and ancient characters instead of confining myself to only calligraphy. The approach turned out to be very effective, and their skills improved dramatically. In these and other similar experiences, I gained skills of interpersonal communication, particularly in terms of how to understand other people’s problems and how to help them out.
It is in my working experience that I first developed the desire to pursue advanced studies in a quality graduate program in the United States. As an intern with the Dentsu Young & Rubicam Advertising Corporation, one of the world’s largest communications groups, I now witness firsthand the dramatic 无忧论文 【http://www.uklunwen.com】social and economic changes engenderd by the proliferation of digital technologies and increasing corporate globalization. These changes have created the highly sophisticated information society. Trying daily to develop wordings that could catch people’s attention in this complex society, I have acquired a heightened sense of urgency about improving attention in this complex society, I have acquired a heightened sense of urgency about improving China’s advertising industry at both theoretical and practical levels. I believe that advertising expertise from such advanced countries as the U. S. and Japan would certainly help China. In order to command such expertise and then introduce it to my country, I am making this application so that I can have a firm grasp of the advanced theories and practices your country has developed in communication field, particularly in respect of advertising.
I believe that my English proficiency is more than sufficient for me to undertake the kind of studies that I am seeking through this application. I have scored well in such English language tests as TIEFL and GRE. As a better indicator of my practical language skills, I just finished translating an English book “The History of Graphic Design” into Chinese together with four other translators, including a professor. My writing, listening and oral English are as good as my reading.
This application is being made with a sense of mission. As an undergraduate, I have learned the basics of adv |
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