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gement Project GmbH www.themanager.org)
AS the concept and the determinants indicate that the greatest threat for Next Directory is coming from the other rivals which have already been in the industry. A great deal of competitors are sharing the rapid increasing market, despite Next directory is the biggest online retailer in UK, still, its share of makrket is been eroded as the revival of one of its main competitor the Marks&Spencer. M&S is now relaunching its online offering for this spring, it has bought in Amazon to create a new integrated”back office”. At the meanwile, Debenhams, one of the rivals for Next in UK, which is about the same size as Next, has took its action to increase the nline offer recently. Although the internet business is booming and more and more consumers is turning to online shoping at a amazing growth rate, the situation for Next Directory is not as optimistic as it is appeared to be. Besides, Next Directory is mainly focusing on clothing and other accessaries just like other online shops do, with no doubt, the price is struggling fiercely between the rivals. Each of them are making great efforts on strategy planning and setting attractive price in order to obtain more consumers. According to these points, the treat of competitive rivalry for Next Directory is extremely high.
With more than 200,000 visitors a day on scanning the website of Next Directory, the Next online business has made a outsanding success since they launched the business in无忧论文 【http://www.uklunwen.com】itially in 1999. Soon after Next Directory is becoming one of the largest online retailer in UK due to its brilliant arcievements. However, the recent success which has Next Directory made is absolutely affectting the competitive position of the Next shops on the high street.
On one hand, the profit of high street shops may drop owing to the loss of consumers who prefers to shop at home. But the sharpe growth of profit rate and more customers obtained the Next Directory has recovered the loss of high street shops and contributes a incease of sales by 9.3% in the past 6 months.(according the Articl-High street struggles as shoppers buy from home, written by Rosie Murry-West).
Besides, Next Directory is a online shop, so the shop is not likely to be restricted in a certain territory or country. As long as there is a connection to internet, everyone in every contry is capable of viewing the Next directory with no location and time limits. On ground of that, Next Directory could be used as a free advertising or a front line for Next to opening a high street shop overseas. For an instance, the high street shops of Next is little known in china, but a certain group of people are introduced to the Next directory by internet.
However the possitive effects brought by Next direcory to Next high street shops is far beyond your imageation.
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