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comprehensive and protective approach to privacy issues than the United States has.[34] Finally, the growth of Internet commerce requires that a company carefully review its trademark strategy to determine whether it needs to seek additional trademark registrations by virtue of doing business on the World Wide Web. This is because the Patent and Trademark Office may categorize the appropriate goods and services classifications for a trademark differently, depending on whether the applicable product or service is made available over the Internet. For example, Roland Vogl, a trademark lawyer agrees that AOL has an immediate interest in protecting its brand. "AOL must protect the payers of their fees," he told the E-Commerce Times. "If there is another ISP that establishes itself as tough on spammers, AOL could lose customers.[35] 10. Internet Marketing Strategy A very important activity of the e-commerce initiative is its marketing and promotion. Opening up an e-commerce web site is rather like setting up shop at a place at which nobody knows. It is not enough just to register with search engines. Instead, it is necessary to have an aggressive marketing campaign to make the target market aware of what the company has to offer. Based on the articles in E-commerce Times, I summarize 2 important e-commerce Marketing strategies as follows: 1. Online Advertising Targeting the right people at the right time is a key strategy in increasing sales and opening markets.
In无忧论文 【http://www.uklunwen.com】vesting money in advertising campaigns and banners can successfully build a business if targeted correctly. The best Internet marketing strategy involves targeting markets where potential buyers surf the net. For example, Google and one of its partners - Amazon.com have tied the knot in a deal designed to expand Google's advertising presence and give Amazon.com users greater access to products not listed on the e-tailer's site. For Google advertisers, it means access to a large amount of new traffic in the form of users who browse the Amazon site.[36] 2. Website Promotion A successful marketing strategy aims at targeting potential clients and customers who are offline as well as online. Website promotion can take many forms. An interesting email proposal or newsletters are also ways of achieving top results and rankings. However, consumers may be tired of receiving lots of email every day. In this situation, email promotion is not helpful for consumers to make decision. Successful marketers have to refine their e-mail blasts to a point at which recipients are not only willing, but also happy, to receive their missives. According to Regan’s article: “Building a Better E-Mail Blast” in E-Commerce Times, savvy online marketers say a few basic ingredients can create e-mail campaigns that succeed every time as follows:[37] The first is permission, which can be obtained indirectly by purchasing e-mail marketing lists that consumers at some point agreed to be part of. How |
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