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论文大纲，目录 |
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ommunication holds great importance.
Media diplomacy and shaping the international image of metropolis have something in common with their subjects, objects and ultimate purpose, which means they have close relations. Specifically, media diplomacy is an important method of shaping the international image of metropolis, and with its unique advantage it is also a short cut. Media diplomacy acts as a bridge linking the metropolis and its public, and during this process the government could effectively interweaving different factors to present a better show of the metropolis. As a method, media diplomacy has its restrains, which are mainly from the government. Meanwhile, the obstacles from outside are also inevitable, and therefore media diplomacy has its limits. Generally speaking, media diplomacy shows its effectiveness in shaping the international image of metropolis.
This paper chose Shanghai as a case to explain and analyze its theory. The reason for this is that Shanghai has its advantage over other cities in shaping international image since its born. Especially, it has made great achievements since the adoption of Reform and Open Up policy. This paper retrospects the history of Shanghai making its international image through media diplomacy, hence making applicable analysis of the theme of this paper.
This paper also takes the example of Shanghai applying for the 2010 EXPO to see how media diplomacy works in practice. This case forcefully supported the theory and from 无忧论文 【http://www.uklunwen.com】this the paper concluded some techniques of managing media diplomacy. These experiences will surely be helpful to the practice of using media diplomacy to shape the international image of metropolis.
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