University of Hertfordshire The Business School Module Handbook for Research For Marketing Practitioners

Marketing and Tourism Management

Contents of guide

1. Module code(s) -    MBSP0244

2. Module Title in full -  Research For Marketing Practitioners

3. Credit points –   15

4. Level -    Masters       

5. Department -   Marketing and Tourism Management

6. Contact Details: 
  
Will all students please note that if you put ‘Research For Marketing Practitioners’ in the subject line of your email it will speed up the response that you receive.   If we do not answer the telephone, you are advised to send an email rather than leaving a message.

6. Module aims  
   
The aims of this module are to enable students to develop their understanding of the main methods and applications of marketing and social research and its role in the marketing environment.
 
8. Module Intended Learning outcomes

WHAT IS A LEARNING OUTCOME?

无忧论文 【http://www.uklunwen.com】You will note below that the module handbook specifies ‘learning outcomes’ for this module. A learning outcome characterises what it is that you are expected to have learned at the end of the module, if you have successfully completed it. You will note that the learning outcomes are specified in terms of what knowledge/ understanding and skills you will have acquired. This will then tell you beforehand, what the module aims to teach you and what it is that you need to learn in order succeed.   It is important to realise is that the assessment for this course is designed to test your achievement of the stated learning outcomes.

(a) Knowledge and understanding - successful students will typically understand :
1. the methodologies and processes of research in the business (and social) environment
2 the distinctions between qualitative and quantitative research
3. the role and limitations of research in supporting marketing (and other) management in the decision making process 
          

(b) Skills and Attributes - successful students will typically be able to :

4. apply the tools and techniques to marketing cases and situations
5. critically evaluate marketing research theories and frameworks
6. analyse a complex range of strategic r