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利基市场VS主流市场 Niche Market vs Mainstream Market

日期:2017/8/4作者:www.51lunwen.com编辑:cinq点击次数:208
销售价格:免费论文论文编号:lw201708022155551021论文字数:3000 
论文属性:硕士课程论文论文地区:美国论文语种:English 

利基市场是一个重点,一个市场定位的部分。利基市场往往是小的,但定义明确和特定部分的人口。市场细分取决于所销售的产品,并且可以根据价格、质量或差异化策略针对目标受众而变化。由于目标受众通常是小而富裕的,即使有一个特定的部分,利润率是在高端。利基市场是不存在的,但是由企业家,确定的需求和需求,没有得到满足,然后旨在满足这些与产品或服务。
在主流市场中,产品和服务吸引着社会的广泛领域,产品和服务随时可供大众使用。
在利基市场,公司的目标是销售给特定的人和他们的促销活动具体目标需要被主流认识的人没有被开发的产品和服务可以专门定制和定制以满足这些人的需求,造成一个强大的品牌形象。然而,这方面的销售量却很低。

主流市场的目标是所有个人,利润取决于产品的销售数量。该公司试图把整个市场的所有欲望都纳入一种产品类型。另一个好处是,生产商可以关闭其他竞争者的市场。然而,需要实现不同的营销组合策略,以达到目标受众以及需要生产的多种产品。



A niche market is a focused, targetable portion of a market. Niche markets tend to be small but well defined and specific segments of the population. The market segmentation can depend on the product being sold and can vary based on the targeted audience based on price, quality or differentiation strategies. Since the targeted audiences are usually small and well off, even though there is a specific portion, the profit margins are on the high end. Niche markets do not exist but are made by entrepreneurs, identifying the needs and requirements which are not being met and then aiming to satisfy these with products or services. In a Mainstream Market, products and services appeal to a broader spectrum of the society, and the products and services are readily available to the general public. (Business Dictionary, n.d.). In niche marketing, the company aims to sell to specific people and targets their promotional campaign specifically to the needs of people not being met by mainstream and develops products and services which can be specifically customized and tailored to meet the needs of these individuals, resulting in a strong brand image. However low sales volumes are yielded in this Mainstream Marketing targets all the individuals and profits generated depend upon the quantity of products sold. The company tries to accommodate all the desires of the entire market into one product type. Another advantage being that the producer can close down the market for other competitors. However different marketing mix strategies need to be implemented to reach target audiences as well as multiple products need to be produced. (Rangkuti, 2007) Four successful niche market businesses in United Arab Emirates (UAE) Rolls Royce Motors
Owning a Rolls Royce is the ultimate show of wealth and claiming that a person has made it big. Due to the immense oil wealth and hugely successful businesses present in UAE, and the need to stand out from others, this car brand's major markets include UAE. The highly levels of craftsmanship, use of latest technologies and being hand built as well as unlimited customization opportunity which caters to all the desires and needs demanded by customers attracts the rich and wealthy to this brand. The fact that not everybody can purchase this car, and special limited edition models being launched ensure that brand loyalty and image is strong. The opening of the world's biggest showroom in Abu Dhabi has also helped to increase the custome


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