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文化对跨国公司的影响 Influence of Culture on Multinational Companies

日期:2017/8/11作者:www.51lunwen.com编辑:cinq点击次数:294
销售价格:免费论文论文编号:lw201708022157555667论文字数:2000 
论文属性:本科预科课程作业论文地区:澳大利亚论文语种:English 

本报告为分析跨国公司在跨国经营中的文化影响提供了依据。在世界著名的跨文化专家的基础上,吉尔特·霍夫斯塔德的文化元素,该报告已导使采取即欧莱雅的例子的正确分析,已为支持活动的企业进行应对各种国际市场的文化差异。 本报告是委托rumorama银行有限公司。本报告只供内部使用,具体涉及网上银行采用的因素。内部使用,主要是作为管理指南rumorama银行营销和商业目标。
 
Abstract 摘要
This report provides with the evidence for deriving the analysis on the cultural influence on the multinational corporations while dealing with the cross-national markets. On the basis of the world famous cross-cultural expert, Geert Hofstede's elements of culture, the report has been guided for making the proper analysis of the example taken i.e. L'Oreal, which has been taken for supporting the activities performed by the corporation to deal with the cultural differences in various international markets. This report is commissioned by Rumorama Banking Corporation. The report is intended for internal use only and is specific to the factors regarding the adoption of online banking. The internal use is primarily as a managerial guide to the marketing and commercial targets of Rumorama Banking Corporation.


1.0 Introduction 简介

Culture
It is the "set of values, beliefs, rules, and institutions held by a specific group of people". It is learned and shared by common category people and the elements of culture are interconnected. Group boundaries are well defined by the culture. Each large culture may contain some subcultures having the same context. Culture influences the decision making, impacts the management in strategic activities and also the negotiations. Ethnocentricity is a belief that one's own culture is universally superior to others. (Hofstede, 1982) Elements of Culture
Aesthetics - sense of beauty and good taste Art, color, symbols, music, folklore Attitudes and beliefs Time, directness, achievement, work, change Manners (appropriate behavior) and customs (traditional behaviors) Education Literacy, science, math, trades, management Legal and political system Secular versus religious Free or not free Planned versus laissez-faire Societal organization Family structure, in-laws, extended family, divorce Class mobility Associations by age, gender, common interests, or otherwise Language and communication Verbal and non-verbal Gestures and body language Office size and closed versus open doors Conversational distance Touching Protecting traditional languages


2.0 Background 背景

2.1 Elements of Culture Observed by Hofstede
Individualism versus collectivism
High/low power distance
High/low uncertainty avoidance
Desire for achievement/affiliation
Long/short time horizon
2.2 Affects of culture on business:
Culture has an impact on nearly all the functions of the management i.e. from finance to marketing to HR to IT. Culture is the major factor which decides whether establishing a business in foreign land will be an easy or difficult task by considering vari


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