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PR Plan of Green Guci’s Launch in China Aiming at Young People

背景：

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关键词：SWOT RMB Green Guci’s China 英国论文 硕士课程论文

论文题目：PR Plan
论文语种：英文
您的研究方向：Public Relations
是否有数据处理要求：否
您的国家：英国
您的学校背景：
要求字数：1500
论文用途：硕士课程论文 Master Assignment
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：Prepare an outline plan which shows how PR could contribute to the launch of a new soft drinks brand aimed at young people. Include in your plan an indication of : ? target audiences ? media stories ? ideas for a launch ? budget ? and timeframe ? You must include at least one news release - maximum word count 200 words. ? You can also include event suggestions and any other additional material you see fit within your 1500 word + or – 10% word count which must be stated clearly at the end of your work. ? You are allowed to include appendices which are not part of your word count (neither is any material contained in a text box). ? at least 12 point type on 1.5 line spacing

1.0 Background
Green Guci, one bran-new soft drink produced by Uni-President, is known for its real ginger taste. Healthy and fresh are two main selling points of it. Uni-President planed to push this new brand into the mainland of China. For getting one successful beginning history, public relation marketing method would be used for its owners. This PR plan would be designed for Green Guci’s launch in China. Undoubtedly in this new potential market, young people are the targeted markets and Guangdong province would be chosen as the trial market for this new soft drink brand.

2.0 Situation Analysis (SWOT)
2.1 Internal Strengths and Weak Points
2.2 External Opportunities and Threats
3.0 Objectives and Target Audiences
3.1 Objectives
3.2 Target Audiences
4.0 Strategy
5.0 Publics
6.0 Tactics
7.0 Budget------------RMB
8.0 Measurement and Control

9.0 Bibliography
Datamonitor. (2005). Global Soft Drinks: Industry Profile. New York.
Louis H. Ederington and Jae Ha Lee. (1993). How Markets Process Information: News Releases and Volatility. The Journal of Finance. Vol.48, No.4, P1161-P1191
Peter Williamson and Ming Zeng. (2007). Competing in the Dragon’s Den: Strategies for a Changed China. Business Success in China. Part Two, P69-P85 http://www.51lunwen.com/hotelmanagement/2012/0127/lw201201272110437766.html
Simon Anholt. (2007). Competitive identity: the new brand management for nations, cities and regions. Palgrave Macmillan
www.uni-president.com.cn