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朗廷新天地上海分析报告 THE LANGHAM XINTIANDI SHANGHAI ANALYSIS REPORT

日期:2017-6-11作者:无忧论文网编辑:anne点击次数:256
销售价格:300元论文编号:lw201706112258003404论文字数:1414 
论文属性:本科毕业论文论文地区:上海论文语种:English 

1.0 Introduction介绍


上海已成为亚洲最具经济活力的城市,其经济实力仍在增长(陈鹏,2014年,第56页),基于其在上海市场的乐观看法,上海新天地朗廷,酒店于2010年10月在上海开业(朗廷酒店集团,2010)。目前,上海有66家五星级酒店(Zhan&He,2012,第1452页),在市场竞争日益激烈的环境下,如何发挥自身优势,上海新天地朗廷酒店如何扮演自己的优势,弥补自己的弱点,如何 利用自己的机遇来应对威胁,成为上海朗廷新天地管理层需要认真考虑的问题。Shanghai has become one of Asia's most economically dynamic cities, and its economic strength is still growing (Chen & Peng, 2014, p. 56), based on its optimistic view of the market in Shanghai, the Langham Xintiandi Shanghai, which belongs to Langham Hotel was Opened in October 2010 in Shanghai (The Langham Hospitality Group, 2010). Currently, there are 66 five-star hotels in Shanghai (Zhan & He, 2012, p. 1452), in an increasingly competitive market environment, how the Langham Xintiandi Shanghai plays the roles of its strengths to make up for their own weaknesses, how to use their opportunities to respond to their threats become the problems that the management of the Langham Xintiandi Shanghai needs to take into serious consideration. 


Table of Contents

1.0 Introduction..........................................................................................................................3
2.0 Procedure..............................................................................................................................4
3.0 SWOT analysis.....................................................................................................................5
3.1 Strength..........................................................................................................................5
3.2Weakness.........................................................................................................................5
3.3 Opportunity.....................................................................................................................6
3.4 Threat..............................................................................................................................6
4.0 SWOT matrix.......................................................................................................................8
5.0 Conclusion............................................................................................................................9
References................................................................................................................................10
Appendix I: Occupancy rate of five-star hotels in China (2012-2018)................................... 11
Appendix II: Profits of five-star hotels in China (2010-2014).................................................12

5.0 Conclusion总结


It can be seen through the SWOT analysis results that the Langham Xintiandi Shanghai has strengths in its good hardware facilities, high quality service, superior location. Its weaknesses


本文源自:无忧论文网转载保留版权
源头地址:http://www.51lunwen.com/hotelmanagement/2017/0611/lw201706112258003404.html

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