四季酒店竞争优势 Four Seasons Competitive Advantage
Four Seasons Competitive Advantage
The firm creates value by performing a series of activities that Porter
identified as the value chain. To achieve a competitive advantage, Four Seasons
must perform more value creating activities in a way that creates more overall
value than do competitors.
Identify Four Season's core competence
Isadore Sharp was graduated
architecture degree. This subject was including buildings, design modules and so
on. It assisted Sharp in building and designing hotel more uniqueness, sharp and
feature design etc. In technology development activities support the inbound
logistics, Four Seasons was innovation constantly, such as Sharp build luxury
hotel with then-modern amenities andprovide air conditioning service, Four
Seasons also combination of a motel and a down town hotel result in success
immediately. Four Seasons hotel's design in such can meet with ergonomic to make
more comfortable. These valuable activities enable Four Seasons to implement
strategies that improve more efficiency.
Four Seasons possess these unique capabilities in building and design the
hotels. The talented person (Sharp) was not easy to imitated and no equivalent
strategic capabilities. For that reason Four Seasons hotel has superior
innovation capabilities for developing and exploiting innovation ideas.
In its operations, Four Seasons hotel offered accommodation. Also, it
satisfies different customers different demand such as offer workout options,
spa etc. The support activities of firm infrastructure are support the Four
Seasons sustainability develop and create valuable resources. Nevertheless these
operations can be copied by other rivalry.
Four Seasons in order to continue to refine exceptional quality. In its
outbound logistics, the first one provided 24-hour room service. E.g. when the
guest arrive the hotel and check in at night, receptionist will allocate the
room to guest immediately as if serves to guest in a day. As this result, Four
Seasons had been transferred their service to their customers.
For human resource management, Four Seasons was strong focus on hiring
superior employees their attitude in particular and trained them extensively in
order to treat others to provide friendly services which enable the hotel on the
island became number one.
In its firm infrastructure, Four Seasons had a clear strategic direction,