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四季酒店竞争优势 Four Seasons Competitive Advantage

日期:2017/7/31作者:www.51lunwen.com编辑:cinq点击次数:238
销售价格:免费论文论文编号:lw201707311705446112论文字数:2000 
论文属性:硕士课程论文论文地区:英国论文语种:English 

四季酒店竞争优势
Four Seasons Competitive Advantage


公司通过执行一系列由波特确定为价值链的活动来创造价值。为了获得竞争优势,四季酒店必须以比竞争对手创造更多价值的方式进行更多的价值创造活动。
确定四季酒店的核心竞争力
Isadore Sharp毕业于建筑学学位。本课题包括建筑、设计模块等。它辅助建筑的酒店更尖锐的独特设计,尖锐特征设计等技术开发活动,支持物流。四季酒店是不断创新,如夏普建造豪华酒店与现代设施提供空调服务,四季酒店也结合旅馆和市中心酒店成功立即。最佳西方四季酒店的设计在这样可以满足人体工学,使舒适。这些有价值的活动使四季酒店实施了提高效率的战略。
四季酒店拥有这些独特的建筑和酒店设计能力。人才(尖)不易模仿,没有同等的战略能力。因此,最佳西方四季酒店具有开发和开发创新理念的卓越创新能力。

最佳西方四季酒店在经营中提供住宿。此外,它满足不同客户的不同需求,如提供锻炼选择,水疗等。支持基础设施的活动,支持四季酒店的可持续发展,创造宝贵的资源。然而,这些操作可以被其他竞争对手复制。



The firm creates value by performing a series of activities that Porter identified as the value chain. To achieve a competitive advantage, Four Seasons must perform more value creating activities in a way that creates more overall value than do competitors. Identify Four Season's core competence
Isadore Sharp was graduated architecture degree. This subject was including buildings, design modules and so on. It assisted Sharp in building and designing hotel more uniqueness, sharp and feature design etc. In technology development activities support the inbound logistics, Four Seasons was innovation constantly, such as Sharp build luxury hotel with then-modern amenities andprovide air conditioning service, Four Seasons also combination of a motel and a down town hotel result in success immediately. Four Seasons hotel's design in such can meet with ergonomic to make more comfortable. These valuable activities enable Four Seasons to implement strategies that improve more efficiency. Four Seasons possess these unique capabilities in building and design the hotels. The talented person (Sharp) was not easy to imitated and no equivalent strategic capabilities. For that reason Four Seasons hotel has superior innovation capabilities for developing and exploiting innovation ideas. In its operations, Four Seasons hotel offered accommodation. Also, it satisfies different customers different demand such as offer workout options, spa etc. The support activities of firm infrastructure are support the Four Seasons sustainability develop and create valuable resources. Nevertheless these operations can be copied by other rivalry. Four Seasons in order to continue to refine exceptional quality. In its outbound logistics, the first one provided 24-hour room service. E.g. when the guest arrive the hotel and check in at night, receptionist will allocate the room to guest immediately as if serves to guest in a day. As this result, Four Seasons had been transferred their service to their customers. For human resource management, Four Seasons was strong focus on hiring superior employees their attitude in particular and trained them extensively in order to treat others to provide friendly services which enable the hotel on the island became number one. In its firm infrastructure, Four Seasons had a clear strategic direction, planning, mar


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