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市场营销,通信和募集资金的非政府组织 Marketing, Communications and Fundraising of NGO

日期:2017/9/11作者:www.51lunwen.com编辑:cinq点击次数:135
销售价格:免费论文论文编号:lw201709111443184480论文字数:2000 
论文属性:硕士课程论文论文地区:英国论文语种:English 

Urban是一家特拉华州注重服务威尔明顿高危儿童和青年的基督教组织。它成立于1998年,由Rob Prestowitz创立。当创始人自愿在卡姆登任职时,该组织的愿景应运而生。威尔明顿市还称为一个最不安全的城市,在美国因暴力和药物滥用。暴力和吸毒不仅影响到社区,而且影响到有前途的年轻人的生活。城市的承诺是培养一代希望基督教领导人在“东方的威尔明顿哪里有枪击案发生的”Miller说。1999年组织开始运行后程序,针对小学儿童在圣约瑟夫天主教堂。从2001年起,该组织将其计划扩展到大约三个新的地点:营地承诺、营地自由、营地希望和一所小学。另外两所中学也开设了营地,帮助高危青少年接触。2010年,该组织又开始了一个大项目——开放城市学院高中。

Introduction 简介

Urban Promise Wilmington is a Christian organization focusing on serving at-risk children and youths in Delaware State. It was founded in 1998 by Rob Prestowitz. The vision of the organization came into existence when the founder volunteered in Camden. The city of Wilmington is still known as one of the most unsafe cities in America due to violence and drug abuse. The violence and drug abuse does not only affect the communities but also in the lives of young people who have a future. Urban Promise is raising a generation of hope of Christian leaders on the "East side of Wilmington where there are shootings going on" observed Miller, (dalawareonline.com Sunday News Journal A17, 2010). In 1999, the organization started running afterschool program, targeting elementary children at St Joseph Catholic Church. From 2001, the organization extended its program to some three new sites: Camp Promise, Camp Freedom, Camp Hope, and own an elementary school. Other two middle school Camps were also opened to reach out at-risk youths. In 2010, the organization embarked on another big project of opening urban Promise Academy high school.

The Mission Statement

The mission of Urban Promise is to equip children and young adults with the skills necessary for spiritual growth, academic achievement, life management and Christiana leadership. The vision is to be a community in Christ of transformational and servant leadership, seeking a full life for all involved, urban youths and families, volunteers and staff in the neighborhood our city Wilmington.

Market Mix

Marketing mix refers "to a unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market" (Lamb, 2009 p.47). Product, place, promotion and price are the major elements that determine the market. How does the product affect the market or the needs of the customers?

Product

Products refer to "tangible goods, series, places, and ideas which customers buy, lease, rent, or use to meet their needs and wants" (Wood, 2011 p. 97). Any company or nonprofit organization before it goes on the market, there are a number of questions needs to be answered. What are we really selling? What are the features of our product or services? What are the benefits of our products or services to the customers? Who is our target audience primary, secondary or tertiary? As an organization, answering such questions can help to be focused on what it wants to deliver to the customer needs with quality


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