Urban Promise Wilmington is a Christian organization focusing on serving at-risk children and youths in Delaware State. It was founded in 1998 by Rob Prestowitz. The vision of the organization came into existence when the founder volunteered in Camden. The city of Wilmington is still known as one of the most unsafe cities in America due to violence and drug abuse. The violence and drug abuse does not only affect the communities but also in the lives of young people who have a future. Urban Promise is raising a generation of hope of Christian leaders on the "East side of Wilmington where there are shootings going on" observed Miller, (dalawareonline.com Sunday News Journal A17, 2010). In 1999, the organization started running afterschool program, targeting elementary children at St Joseph Catholic Church. From 2001, the organization extended its program to some three new sites: Camp Promise, Camp Freedom, Camp Hope, and own an elementary school. Other two middle school Camps were also opened to reach out at-risk youths. In 2010, the organization embarked on another big project of opening urban Promise Academy high school.
The Mission Statement
The mission of Urban Promise is to equip children and young adults with the skills necessary for spiritual growth, academic achievement, life management and Christiana leadership. The vision is to be a community in Christ of transformational and servant leadership, seeking a full life for all involved, urban youths and families, volunteers and staff in the neighborhood our city Wilmington.
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Products refer to "tangible goods, series, places, and ideas which customers buy, lease, rent, or use to meet their needs and wants" (Wood, 2011 p. 97). Any company or nonprofit organization before it goes on the market, there are a number of questions needs to be answered. What are we really selling? What are the features of our product or services? What are the benefits of our products or services to the customers? Who is our target audience primary, secondary or tertiary? As an organization, answering such questions can help to be focused on what it wants to deliver to the customer needs with quality