摘 要
我国中小企业的数量与日俱增。GDP的持续增长为中小企业能够在激烈的市场竞争中持续、健康发展带来了机会。其中，中小企业信息化是一条必由之路，而网络营销，又正是中小企业信息化的重点。中小企业开展网络营销,可以在保证自己利润的前提下，最大限度满足消费者的需求。因此，有必要从网络营销的概念入手，并将网络营销和传统营销做出对比，由此体现出网络营销的特有优势，并在这一前提下，对中小企业实施网络营销的具体方案，诸如：网站的注册和推广、搜索引擎的排名、电子邮件营销等各种低成本、高效率的具有代表性的方式进行分析和探讨。还需要注意的是，中小企业应该把传统营销和网络营销相结合, 不断调整市场营销策略, 找到最有利于中小成长发展的营销之路,从而在激烈的市场竞争中不断地壮大和发展。
关键词：中小企业； 网络营销； 方案
Abstract
The number of SMEs in China is increasing. GDP healthy growth providing more and more opportunities that SMEs can development in the fierce competition. The SME Informatization is the inevitable way to development, and network marketing in the emphasis of Informatization, information technology is the focus of SMEs which can guarantee both their profits and maximize the meet of consumer demand. Therefore, it is necessary to start with the concept of network marketing, and compare the traditional marketing to network marketing, and then, in this context, discuss some specific programs such as: Web site registration and promotion, by the ranking of the engine, e-mail marketing and other low-cost, efficient methods. It is advisable that we should combine the network marketing to the network marketing, in order to find out a perfect method to help Chinese SMEs face on the challenge arise from fierce competition, and become more and more stronger than before.
Key words；SMEs； Network marketing； Methods
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论文题目：
论我国中小企业网络营销 
