Marketing Research World Globe

The brief

World Globe is a large travel company which is the strongest name in the travel market recently. With the decline in the travel market and the slowing global economy, the company decided to change it corporate promotion strategy in order to gain competitive advantages from the marketplace. In the market, the travel companies are crowed. The advertising activities used by those travel companies are almost similar. Normally, they use discount and cut down price offer to attract customers. The World Globe wants to search out the promotion way which is different from others and more efficient to promote it brand and become outstanding in the marketplace. It aims at to promote the brand emotionally on a global scale and to build on its stature as the consumer’s travel partner. 

A research is needed to help company to develop a corporate promotion strategy plan. There is expenditure in this research. The money will be used on the three aspects in this research, the qualitative figures, business-to-business fieldwork and consumer fieldwork.  The company also needs to spend some labor on this project, although the agency will take all the research.  Company will found a team to organize cont无忧论文 【http://www.uklunwen.com】rol and evaluate this research project.

From this research the World Global can get information as they expect about the corporate promotion strategy used by the other travel companies recently, what is the efficient promotion way can help company to promote its brand and gain competitive advantages in the marketplace and what are the customer needs and wants. It also wants to get the feedback of the advertising campaign’s effectiveness which including the measurement of the sales changing, reputation, recognition and competitive position.  This research will obtain the information from the market and customers.

With the result from this research, the later step by company is, the company will look at the analysis and take the actions to change its corporate promotion strategy to promote its brand efficient. The result from this research will help company to choose the special promotion tool which is different from others in the market to promote itself usefully.  This may make the company to stand out from the crowed travel market and to attract more customers. The most important thing is, company better understand the customers’ actually wants and needs and the company may offer the accurate services to customer needs. This may help company to highly meet the customer needs and wants.