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信息化时代下传统媒体的商业模式创新探究——以 21 世纪传媒为例

日期:2016-3-11作者:www.51lunwen.com编辑:vicky点击次数:183
销售价格:300元论文编号:lw201603031304353574论文字数:32688 
论文属性:硕士毕业论文论文地区:中国论文语种:English 

Chapter 1 INTRODUCTION


1.1 Research Background

From the perspective of the development of human communication activities, therevolution of media is always under an accelerating process, and is demonstrating atrend of geometrical progression. It takes human beings 1.4 million years to evolvefrom communicating with body languages to exchanging ideas and expressingthoughts with language. And after 4000 years, human beings realized mass printing,which took place of hand-written papers. And the upgrade from printing to electronicmedia takes 1200 years, while it takes humans only 120 years to develop fromelectronic communication to the light speed sharing of the internet.According tothe recursive relation, the communicative activities of human beings have promotedthe progress and development of social civilization. In accordance with theirdevelopment process, the development zone of communicative media can besegmented into three phases – the oral communication media, the written media andelectronic media. The replacement of each phase is the very dawning of socialcivilization progress, which signifies vitality and development, rather than the endingof the previous civilization.

As the “Big Data Era” quietly comes, the informatization of media has become anirresistible history trend. The new media represents the newest tool and vehicle of thedevelopment of the times. It transforms the communicative mode from “a singlesupply type” to “a two-way mutual type”; it also transforms the communicative ideafrom “self-centered” to “audience-centered”; and the business mode is developedfrom “the war of the individual” to conglomerated operation, diversification and scaledevelopment, which have shown a strong capability of resources integration andpopularization. (Figure 1-1)

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1.2 Purpose and Significance

1.2.1 Main Purpose

(1) The paper is to empirical research, and to provide basis for the transformation ofbusiness mode of traditional media. The topic is approached from the overall mediaindustry, the changes of revenue of the related traditional financial media industry inthe recent years, and the adjustment of its business mode. Taking 21st Media as theresearch target, the paper aims to analyze the new business mode of traditional media,so as to collect the related research data, and make essential data preparations forlaying down policies and measures.

(2) The paper is to bring up innovative business mode, and to put forward strategiesfor the glorious transformation of traditional media. Based on the reform andadjustment of traditional financial media, the paper attempts to seek out experiencethat can be drawn from for the traditional media to transform and upgrade its businessmode, under the impact of newly emerged media. Meanwhile, the paper also bringsup the measures


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