无忧论文网始建于1999年,提供专业论文格式,包括毕业论文,硕士论文,博士论文,留学生论文,essay,职称发表论文等的专业论文网站,热线咨询电话:4006227154
无忧论文网

登陆注册 论文购物车

论文搜索 热门搜索: 论文网 毕业论文 mba论文 英语论文 工商管理 英语经济 社会经济 留学论文

基于战略财务分析的 LN 公司盈利模式优化研究

日期:2017-4-6作者:www.51lunwen.com编辑:vicky点击次数:121
销售价格:300元论文编号:lw201704011126336324论文字数:45214 
论文属性:硕士毕业论文论文地区:中国论文语种:English 

Chapter 1 Introduction


1.1 Research Background

Although  there  are  great  demands  in  domestic  and  international  sporting  goods markets,  the  development situation  of  China’s  sporting  goods  manufacturing enterprises is not optimistic. The biggest problem lies in the lack of strong brands. Only  when  strong  brands  are  built  and  the  brand  advantage  is  converted  into  the driving force to enhance competitiveness of enterprises can Chinese sporting goods manufacturing  enterprises  seize  the  good development  opportunity  of  the  world’s sports  industry  so  as  to  hold  more  market  shares.  The  LN  Company, as  a  leading enterprise in China’s sporting goods industry is faced with a series of problems, such as high inventories, decrease in the number of shops, the stock diving, profit warnings, departure of top executives, layoffs, which poses serious challenges to the sustainable development  of  its  profit  model.  Under  this  circumstance,  it  is  of  great practical significance  to  study  the  optimization  of  profit  models  of  enterprises  in  the  sports industry by exploring that of the profit model of LN Company. With the deepening of the market economy, whether enterprises can win the fierce market competition is, to a large extent, affected by their business strategies. Faced with challenges from strong competitors  and  its  own  weakness,  LN  Company  must  develop  new  business strategies  to  optimize  the  existing profit  model.  Based  on  the  strategic  financial analysis  of  LN  Company  and  the  development  situation  of domestic  and  foreign sports  goods  manufacturing  enterprises,  this  paper  tries  to  study  the  competitive advantages  and  disadvantages  of  LN  Company,  analyze  its  problems  and  design strategies  for  its  future development,  with  a  view  to  promoting  the  sustainable development of its profit model.

.......................


1.2 Meaning of the Research

The choice of strategies is the competitive weapon of enterprises. If the strategy is consistent with the needs of the development of an enterprise, the competitiveness of the  enterprise  will  be  enhanced; &nbs


本文源自:无忧论文网转载保留版权
源头地址:http://www.51lunwen.com/mbathesis/2017/0401/lw201704011126336324.html

123456

会员登录

邮件:

密码:

会员老师编辑帮助

论文相关搜索



论文财富计划,发表论文赚钱