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户外运动产品生产商DM“GG”品牌的库存管理研究

日期:2017-4-20作者:www.51lunwen.com编辑:vicky点击次数:38
销售价格:300元论文编号:lw201704171316119551论文字数:37855 
论文属性:硕士毕业论文论文地区:中国论文语种:English 

1 INTRODUCTION

1.1 Research Background
In recent years, outdoor sports was rising, outdoor sports products demand increased year  by  year.  Due  to  fierce brand  competition,  industry  overcapacity,  channel inventory accumulation was serious, the first half of 2015, Li Ning, Anta, 361o, Xtep, Peak  and  China  Dongxiang  and  other  six  domestic  sports  brand  total  stock  of  3.721 billion yuan. This six domestic sports brand has already started to adjust channels and business  models,  the  major  brands  have adjustment  of  shop  closed  ranging  from  the size.  At  the  same  time,  the  major  domestic  sports  brands  began to  adopt  a  flexible procurement  model,  rather  than  pursue  the  scale  of  growth  blindly,  such  as  to  adjust the order  size  initiative,  cancel  the  portion  of  no  production  orders,  strengthen replenishment,  and  collaborate  with  the channel  to  strengthen  the  capacity  of  the terminal retail, thereby reduce channel inventory pressure.
Domestic  sports  brand  has  now  entered  a  very  difficult  period,  "Since  10  years, Chinese  sporting  products industry  has  experienced  a  period  of  high  growth,  mainly due to urban population pursuit leisure lifestyle. But now, it is recognized that leisure way  not  the  mainstream  of  sports,  when  the  fast  fashion,  the  Pan  leisure  goods flooding the market, sporting goods industry has entered the 'winter'.   The domestic sports  brands  are  doing  inventory clearance and  channel  reform  in  basic,  sports property of Chinese sports brand is weak, with qualitative seriously. 
Warehousing  is  one  of  the  key  issues  decided  business  survival,  the  current  outdoor sports  goods  and  clothing manufacturing  enterprises  are  facing  severe  inventory problems. A lot of inventory backlog affected the actual revenue of the firm seriously, restricting the further development of enterprises. 
.......................

1.2 Research Objectives
Research Objective: whether the inventory is valid and reasonable has become one of the  keys  that  outdoor  sporting products  companies  foothold  in  the &nb


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