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W公司利益相关者管理问题及对策研究

日期:2017-6-15作者:www.51lunwen.com编辑:vicky点击次数:266
销售价格:300元论文编号:lw201705200944341202论文字数:43566 
论文属性:硕士毕业论文论文地区:中国论文语种:English 

Chapter 1 Introduction


1.1 TheAim and Significance of this thesis

The traditional enterprise outlook of “shareholders first” push many enterprises onlycare about the narrow-defined and traditional index of economy and finance, whichcauses lots of internal and external conflicts and troubles. For instance, workers askfor higher wages while shareholders require lower worker benefits; clients ask forsome extra services while companies refuse the request with the reason of increasingcosts; despite the opposition put forward by local residents, companies determine toexpropriate a cheaper vacancy area as their factory site. Among all the troubles above,many of them are contradictory. Many enterprises find it is extremely hard for them tohandle with, however if problems were not well solved, other troubles would followimmediately. Consequences would vary from the quality of products and productionefficiency been afflicted to the instability of production team and the team spirit beendemoralized, and the bankrupt of a company at worst. The outlook of “shareholdersfirst” receives more and more doubt and questions because of its paradox in itsmanagement theory and practice.

Enterprise is the place where its stakeholders to achieve their interests and rights yetinterest conflicts are inevitable among stakeholders, therefore leaders and managersneed to balance the interests among stakeholders, avoid possible interest conflicts,guide stakeholders to cooperate effectively, so as to achieve the goal of the enterpriseand achieve their interests and rights. It is the core business of stakeholdermanagement to achieve the goals mentioned above.

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1.2 Research Methods

This thesis is conducted based on the actual practice of W company, and analysisresult and theories founded by predecessors, as well as integration of literature searchand case study, then obtains a result for reference in the future. The data and otherinformation related to W company in this thesis are authorized by the W companymanagement team.

Stakeholder Analysis: It is the process of identifying the individuals or groupsthat are likely to affect or be affected by a proposed action, and sorting themaccording to their impact on the action and the impact the action will have onthem. This information is used to assess how the interests of those stakeholders should be addressed in a project plan, policy, program, or other action.Stakeholder analysis is a key part of stakeholder management. A stakeholderanalysis of an issue consists of weighing and balancing all of the competingdemands on a firm by each of those who have a claim on it, in order to arrive atthe firm's obligation in a particular case. A stakeholder analysis does not precludethe interests of the stakeholders overriding the interests of the other stakeholdersaffected, but it ens


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