“小”细节 “大”广告——沪、穗、深三地城市形象比较
摘要
随着全球一体化进程的加快，地区间交流日益频繁，城市形象变得越来越重要，影响范围也越来越广泛。本文试图通过对上海、广州、深圳三地城市形象的比较，总结出一些带有规律性的东西，为上海的城市形象建设提供借鉴。
Abstract
With the acceleration of the globalization and the increasing frequency of communication between different areas, it is more important for a country or a city to improve its city identity, which will have increasing wider influence. In this paper, I try to compare the city identities of Shanghai, Guangzhou and Shenzhen, through which, I will try to conclude some orders and raise some suggestions regarding the construction of the city identity of Shanghai.
关键词：城市形象(City Identity) 上海 广州 深圳
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