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论文大纲，目录 |
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Title 题目：Business Competitive Strategy for Low Cost Airlines in China
Requirements 需求种类：Master Degree
Your Major, Areas of Study 您的专业范围以及详细的补充要求：
专业是BA，要求基于PORTER的竞争策略理论，例如SWOT分析，差异化竞争等。论文要求能够通过JIST plagiarism detection databese测试。不可以有抄袭嫌疑！
格式：
Format:
Table of Contents
List of Tables
List of Diagrams/Figures
Acknowledgements
Synopsis (250-500 words)
Chapter 1: Introduction (500-750 Words)
1.1 Research Question
1.2 Research Objectives
1.3 Rationale for Research Area Chosen
Chapter 2: Literature Review (2500-3000 Words)
Chapter 3: Research Methods (1000 Words)
Chapter 4: Data Analysis and Findings (2500-3000)
Chapter 5: Conclusions and Discussion (1000 Words)
Appendices
References
Bibliography
已经写好的大纲：
Working title:
Business Competitive Strategy for Low Cost Airlines in China
Rationale
The structure of civil aviation industry in China has been changed dramatically in the past years, the policies which are made by the government now allow the airlines operated by different ownership, this means the airline can be private not only state-owned. The current situation is three big state-owned civil aviation groups have formed, and more and more private and joint-stock small airlines are operating in the current civil aviation market of China. They use limited resources to operate such as capital, aircraft, and employees etc., to compete with the big full service airlines which are state-owned airlines. In other way the civil aviation market has a无忧论文 【http://www.uklunwen.com】 huge potential due to the population of China and increasing revenue of people. According to the current situation of market how to compete with the big full service airlines in this complex market for these low cost airlines can is the major study area in my project. Through research to analyze the position of small airlines within the industry and how to choose suitable competitive strategies to gain more market power to them. All of analyses will base on theories of competitive strategy, cost management theories and through economic theories to analysis how does the change of demand impact to the small airlines.
Research question and objective:
Question: How to get success for small low cost airlines within the complex environment of market in China?
What are the major competitive advantages for the small low cost airlines?
Objectives: Identify the suitable strategies for small airlines to develop themselves within the industry.
Research methods:
Case study will be used and through questionnaire to analysis the current competitive strategies are used by the small airlines.
The data and reports which are issued by the government will be used to analysis the current position of industry and use to support the points which are discussed.
A review in the area of theories of business competitive strategies and economic will be prepared, and will be used as tools to analysis include in the project.
Wordings：
How much words 字数要求10000字
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