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Report on Strategy Analysis of Toyota On the Case of Recall Event

背景：

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关键词：Recall Event toyota Japan SWOT 英国论文 硕士课程论文

论文题目：以toyota为主题
论文语种：英文
您的研究方向：theory and practice of strategic management
是否有数据处理要求：否
您的国家：英国
您的学校背景：利物浦大学 全英排名33
要求字数：2500
论文用途：硕士预科作业

是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：\因为我现在定制的这个论文的plan就是这个老师写的。得

分还挺高的。

1.0 Executive Summary
The year 2009 could be a frustrating one for Toyota. In the middle of December 2009, Ron Medford, the acting head of the U.S. agency that regulates auto safety, had been dispatched to Japan by the Obama administration to run the investigation into Toyota safety problems. According to the BBC News on Feb 28th, 2010, Toyota recalled 4.2million cars in November 2009 due to concerns about the possibility of pedals getting lodged under floor mats, until January 2010, the world’s largest automaker has recalled almost 8 million cars in the US. In addition, Toyota also recalled in Europe and China as well. Negative news about the recall event wide spread swiftly. When facing this news, we cannot help but to wonder what’s wrong with Toyota, the automaker once outpaced General Motors to sell 8.972 million cars and trucks all over the world and titled the world’s largest automaker in 2008 (Marr, 2009)? This report mainly focus on strategy management of Toyota that caused and facing the recall crisis.

Table of Contents
1.0 Executive Summary 1
2.0 Introduction 2
3.0 The Analysis of Causations led to the Recall Event 3
3.1   Toyota http://www.51lunwen.com/gjcb/2011/0621/lw201106211835398363.html  Official Explanation: 3
3.2 Superficial Causation: 4
3.3 Underlying Causation: 4
3.4 Root Causation: 5
4.0 Analysis of Change in Strategy & the SWOT 6
4.1 The Strengths: 7
4.2 Weaknesses: 8
4.3 Opportunity: 8
4.4 Threats: 8
5.0 Conclusion 9
6.0 Recommendation 9
6.1 Adapt its strategy according to the situation: 9
6.2 Auto industry should put quality in the first place: 9
6.3 Scientific planning of management strategy: 9
6.4 Keep on research development: 10
References 10

References
Grant, R.M.,2005. Contemporary Strategy Analysis. 5th ed.UK: Blackwell Publishing.
Liker,J.F.,2004. The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer. U.S: McGraw-Hill.
Toyota.[Internet]2011. Available at:
http://en.wikipedia.org/wiki/Toyota  [accessed 22 March 2011]
Toyota Announces Two Voluntary Recalls and Amends Potential Floor Mat Interference Recall Announced in 2009.[Internet]2009. Available at: http://pressroom.toyota. 本论文由无忧论文网www.51lunwen.com整理提供

  
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