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Dissertation Title: The Extension strategy of Organic food
Chapter 1 Introduction
1.1Foreword
1. 2 Introduction
Chapter 2. Research aims and objectives
Concern about the dissertation there is a limit in time and length.
The focus will be on extension strategy of Organic food in the UK
and Europe.
The dissertation project will cover the following aims:
· Definite different type of Organic food and recommend which kind
of product are suitable for UK and Europe market.
· Analyze market prospect and potential of Organic food .
· Identify challenges on market extension issue.
The objective of the dissertation is to present an architecture
and framework model for market extension issue based on Organic
food, to provide comprehensive solutions of managing and securing
the Organic food market.
There are three research questions the researcher want to analyze
during this thesis:
· Which kind of Organic food will be popular on UK and EU market?
· What are key advantage of Organic food compared with other kinds
of food?
· Which kind of risks customers should be pay attention when they
choose Organic food ?
Chapter 3 . Research methodology
To answer the research questions mentioned above, the researcher
decide to use the research methodology following:
3.1. Research Philosophy
3.2 Research approach
3.3 Research strategies
· Case study
· Grounded theory
3.4. Data collection method
To collect the necessary information for this dissertation the following
approach will be taken:
Library & Internet research
Exhibition
Interview
Questionnaire
Chapter 4. Literature review
The purpose of Literature review is to analyze what has already
been found by previous researchers on 'Organic food' topic, and
to what extent the researcher agree or disagree with what had been
written, and what point of view has the researcher taken to answer
the research questions mentioned above.
Chapter 5.Summary
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Dissertation Title: The Extension strategy of Organic food
Chapter 1 Introduction
Public concern about food quality has intensified in recent years
and prompted heated debate about the integrity and safety of food.
Demand for organically produced food has grown rapidly, with 'It's
better for you' a key motivation for purchase.
The previous reviews, pointing out the poor quality and wide variations
in style of the available evidence. Consequently the official view
has been that there is insufficient evidence to support the claim
that "organic food is better for you". These reviews have,
however, failed to ensure that only those studies properly representing
organic and non-organic food and farming, and therefore constituting
valid comparisons, are considered. By removing methodologically flawed
studies and including a complete consideration of the nutritional
quality of foods, this research aims to provide a more conclusive
answer.
Chapter 2. Research aims and objectives
Concern about the dissertation there is a limit in time and length.
The focus will be on extension strategy of Organic food in the UK
and Europe.
The dissertation project will cover the following aims:
· Definite different type of Organic food and recommend which kind
of product are suitable for UK and Europe market.
· Analyze market prospect and potential of Organic food .
· Identify challenges on market extension issue.
The objective of the dissertation is to present an architecture
and framework model for market extension issue based on Organic
food, to provide comprehensive solutions of managing and securing
the Organic food market.
——————————————————————————————————————
Department for Environment, Food and Rural Affairs.
September, 2006（注：标注要做好）
可以加入一个Word附件对论文进行说明。
几点说明
1． INTERVIEW可根据实际情况撰写采访对象。QUESTIONARE也是。
2． 以下REFERENCES参考贵学校要求，加或不加。
REFERENCES
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