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基于需求分析的商务英语教材评估——以《商务英语综合教程》为例

日期:2017-2-16作者:www.51lunwen.com编辑:vicky点击次数:281
销售价格:150元论文编号:lw201702151610207068论文字数:45665 
论文属性:硕士毕业论文论文地区:中国论文语种:中文 

CHAPTER ONE INTRODUCTION


1.1 Research Background

With  China’s  entry into WT O  and rapid tr ade expansion, Business English (BE) has become an indispensable factor in interna tional trade over the world, with over ninety percent of international trade in China done in BE (Zha ng Qi, 2011). To meet such great social need for BE talents, universities and colleges started their own BE programs in the absence of a unified guideline. 

Since  the  Ministry  of  Education’s  approval  of  setting  up the under graduate  BE program in the University of International Business and Economics in 2007, 216 colleges and universities have been authorized to carry out the programs by far, and an increasing number of colleges and universities are preparing to apply  for the authorization. Besides University of International Business and  Economics, Guangdong University of Foreign Studies  (GDUFS)  and Shanghai University  of International Business and Econom ics (SUIBE, previous called Shanghai University of Finance and Ec onomics) are the top three leading universities in BE program. In 2009, the Higher Education Press and UIBE co-published  the T eaching Requirement  for  Undergraduate  BE Program  in Higher Education  (trial)1,  which provided a theore tical  guidance for th e undergraduate  BE education. At the end of 2012,  the Ministry of Education  published the Catalogue of Undergraduate Programs (2012) and listed the undergraduate BE program in parallel with the English program and Translation program, which symbolizes the rapid evolvement of undergraduate BE program as well as its deve lopment from self-management status to a more unified and principled one.

Although  the undergraduate BE program in China has entered a new era and will surely  have  a prom ising  future,  the resea rch  of  BE is at prelim inary  stage and  the theoretical  system  is sti ll  under construction. A  number  of scholars a nd  experts are endeavoring to advance the BE program as well as its teaching reform, exploring and standardizing the education model for fostering qualified BE graduates. As it is stated in the Teaching Requirement, the cultivating obj ectives is to “cultivate com pound English language professionals who have solid language basic skills and a  broad international prospective, who can put inte rnational perspective, who can put international business knowledge and skills reasonably , who can ma ster the basic knowledge and theory of economics,  management,  law and related  disciplines, who possess higher hum anistic knowledge and cross-cultural com munication skills, and who can undertake business, trade, management, finance and forei


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